The number of internet users in Indonesia has grown significantly in recent years, more than half of Indonesia’s population are internet users. This trend factors in rapid growth of digitalization in various sectors in Indonesia, which in turn has brought another trend, namely the rapid growth of the digital industry in recent years.
One indication is the presence of four digital Unicorn in the country, the most in Southeast Asia. In fact, there is in total only seven unicorns in Southeast Asia, including four from Indonesia, namely Gojek, Tokopedia, Traveloka, and Bukalapak.
The Indonesian government shows commitment to continue and push the positive growth of the national digital industry. President Joko Widodo emphasizes the vision to make Indonesia as The Digital Energy of Asia.
In addition to the government, other stakeholders take on the initiative to support the development of startups in Indonesia, various programs were held by state-owned companies, national private companies and multinational companies, universities, to associations and communities.
However, the missing piece needed to complete these various initiatives is the existence of comprehensive data on the current distribution and conditions of startups in Indonesia, which will help various stakeholders in determining policies and programs optimally and achieve synergy with other initiatives. For this reason, the Indonesian Agency for Creative Economy (BEKRAF) in collaboration with MIKTI (Indonesian Creative Information and Communication Technology Society) and Indonesian Technologists, launched the 2018 Startup Indonesia Database with regards to Indonesia as the host of the World Conference on Creative Economy in Nusa Dua Bali on Tuesday, November 6 2018 . “We found the fact that there is no valid reference regarding startup data in Indonesia, therefore MIKTI took the initiative to carry out data collection and verification. We hope that the existence of this database can be the initial reference for all stakeholders for startup development,” said MIKTI Chairman Joddy Hernady.
In this report, startups are defined as companies in the digital industry that already have a business entity or have digital products that have been released to the market. The digital industry sector in question includes e-Commerce, financial technology, game development, and digital application development in various sectors. Data Collection is done by compiling a lists of institutions declared as startups from various sources. Furthermore, re-verification of all data is done through direct access to the site and the official application of each startup, direct contact to the startup, and inputs from startup communities in various cities. “BEKRAF appreciates the initiative to publish this 2018 Startup Indonesia Database, which will certainly help us in the formulation of policies and programs that can strengthen the ecosystem of the national creative industry, especially the digital creative industry,” said Deputy Chairman of Infrastructure of BEKRAF, Hari Sungkari Santosa. As a continuation of the 2018 Startup Indonesia Database, a survey of Indonesian startups is currently being carried out, which will be released as a Startup Mapping to complement the 2018 Startup Indonesia Database. It will provide further reliable information about startup conditions, startup founder demographics, startup expectations of support from various stakeholders.
The World Conference on Creative Economy (WCCE) is the first international conference to discuss the creative economy. The three days will discuss five main issues to be discussed, including social cohesion, regulation, marketing, and ecosystems and the financing of creative industries.
The event will result in the Bali Declaration which will be proposed to the UN General Assembly next year. This is expected to further strengthen the ecosystem and support the development of the world’s creative economy, considering that currently it has a new era. (Zulfikar/Fiyona)