Bali (11/07/2018) – France has a way of protecting intellectual property rights (IPR). Through the Education of the National de I’Audiovisuel (INA) Institute, the country that is the center of the fashion world is very serious in protecting all collected audio visual and film files.

Mileva Stupar, Head of Culture and Education at the National de ‘Audioudio (INA) Institute stated this when she was at the World Conference on Creative Economy (WCCE) at the Bali Nusa Dua Convention Center’s Plenary Hall on Wednesday (11/07).

Mileva stated how the agency she led has the task of storing all radio and television audiovisual archives in France. INA focuses on protecting the copyright of all collected audiovisual files. Since its inception in 1975, INA has collected, handled and become a transit for millions of radio and television audiovisual files. This institution also focuses on inheriting (heritage purpose), commercial (commercial purpose), and industrial (industrial purpose).

“This allows our partners from the creative industry to protect and monetize the value of content, register rights owners to make protection for copyright,” Mileva said.

According to her, the protection of copyright for creative economic products is very important because it makes the product of the creative economy valuable. “That’s what we did at INA,” Mileva said.

The World Conference on Creative Economy (WCCE) is the first international-level conference on creative economy initiated by Indonesia. The event held on the 6-8 November 2018 at the Bali Nusa Dua Convention Center (BNDCC) is attended by representatives from over 30 countries and more than 1,500 participants. It brings the theme Inclusively Creative by raising five main issues, namely social cohesion, regulation, marketing, ecosystems, and financing of the creative industry. The outcome of WCCE will also formulate the Bali Declaration which will be proposed to the UN General Assembly next year. This is expected to further strengthen the ecosystem and support the development of the world’s creative economy, acknowledging that the world has entered a new era. (Jannisha)