Bali, 11/07/2018 – Lisa Russell, a filmmaker from New York, America never imagined that she would be rewarded with an Emmy Awards. She claims to have no background as a filmmaker. Since childhood, she aspires to become a doctor or dancer like her mother. Until one day someone introduced her to creative work.

The story began in 1999, when Lisa developed a project for children and women. Her works is in the field of cinema, she also idealistic criticizing films that do not carry trueor meaningful stories.

“I want to tell the truth in films (documentaries),” Lisa said to thousands of participants in the World Conference on Creative Economy (WCCE) at the Bali Plenary Hall in Nusa Dua, on Wednesday (11/7).

Lisa mentioned that she is self taught, learning the film industry herself. When getting an invitation from the American Embassy and hearing stories of women who were raped during the war, her heart was called.

Working for the United Nations and being a speaker in many social activities called her to increase public awareness and tell stories of people and their experience in a film.

According to her, the creative economy is very inclusive, it eliminates age, regional and other limitations. “We focus on the solution, not the problem,” she said.

She explained, how innovation uses technology to be a creative economy. For example technology in Africa, how electricity must be available so children can learn.

Lisa hopes socially conscious artists, not only focus on holding charity events that cause compassion but also promote massive economic empowerment and development. Lisa initiated the #Create2030 film which is an advocacy video for the Sustainable Development Goals (SDGs) campaign involving artists. Its mission is to involve artists to use their talents and engage in social activities within the SDGs. The story attracted the attention of WCCE visitors, which is the World Conference on Creative Economy (WCCE) is the first international-level conference on creative economy initiated by Indonesia. The event held on the 6-8 November 2018 at the Bali Nusa Dua Convention Center (BNDCC) is attended by representatives from over 30 countries and more than 1,500 participants. It brings the theme Inclusively Creative by raising five main issues, namely social cohesion, regulation, marketing, ecosystems, and financing of the creative industry. The outcome of WCCE will also formulate the Bali Declaration which will be proposed to the UN General Assembly next year. This is expected to further strengthen the ecosystem and support the development of the world’s creative economy, acknowledging that the world has entered a new era.