Bali, 6/11/2018 – Indonesian coffee producers are proud to have their coffee displayed at the CreatiVillage, in Nusa Dua, Bali today. CreatiVillage is a series of activities at the first World Conference on Creative Economy (WCCE) held on 6 to 8 November 2018.

Indonesian coffee entrepreneur, also a barista, M. Aleh from Bandung Regency expressed his appreciation to the Indonesian Agency for Creative Economy (Bekraf) for organizing this event. According to him, Java Preanger Gunung Tilu coffee of Bandung Regency could gain more popularity by joining the exhibition in this international event.

“This is an extraordinary moment. people who were not familiar with West Java coffee became familiar. Bekraf helps me promote West Java coffee. After this event, I am sure that orders coming to us will line up,” said Aleh of Marga Mulya Coffee Producer Cooperative (KPK) at the Coffee Lounge booth.

Aleh also revealed that the cooperative has helped him establish partnerships not only with coffee stalls or shops in West Java, but also with those in in Bali. “This is a measure to build networks in increasing our coffee sales,” he said.

A member of Namanis farmer group Hendra Purba who brought Saabas coffee of Simalungun, North Sumatra to CreatiVillage, second this opinion. He was happy because Bekraf has played the role of promoting this Simalungun Arabica Coffee and the sales continued to increase.

“All (coffee) sells at the market. Simalungun coffee is increasingly gain popularity. If the product is better known, the sales will definitely increase,” Hendra said.

Both Hendra and Aleh are grateful that Bekraf has been actively organizing various programs., one of which is barista training and barista profession certification programs. “This program increases barista’s knowledge to produce better coffee,” Hendra said.

Today, 500 cups of coffee have been served at the coffee lounge booth. The WCCE was attended by around 1,500 participants from more than 30 countries  including Thailand, Australia, the Philippines, Korea, Nigeria, France, Colombia.

The World Conference on Creative Economy (WCCE) is the first international conference to discuss the creative economy. The event held at the Bali Nusa Dua Convention Center (BNDCC) on 6-8 November carries the theme Inclusively Creative by raising five main issues, namely social cohesion, regulation, marketing, ecosystems, and financing of the creative industry. The event is attended by delegates from more than 30 countries and around 1,500 participants. WCCE will also formulate Bali Declaration to be proposed to the UN General Assembly, next year. This is expected to further strengthen the ecosystem and support the development of the world’s creative economy that has entered the 4.0 era. (mm)