One of the real sectors that deserves to be a priority is the creative economy. President Joko Widodo is optimistic that the creative economy will become the backbone of the Indonesian economy. In contrast to other sectors that are heavily dependent on the exploitation of natural resources, the power of creative economy is more based on the superiority of human resources. Artwork, architecture, books, technological innovations, and animations, derive from creative ideas of human thought.
To realize these efforts, on January 20, 2015, through Presidential Regulation No. 6 of 2015 on Creative Economy Body, President Joko Widodo established a new non-ministerial institution called the Creative Economy Agency (Bekraf). This body is responsible for the development of creative economy in Indonesia. Bekraf is in charge of assisting the president in formulating, defining, coordinating and synchronizing policies in the creative economy.
The presidential regulation also explained that Bekraf is led by a Chairman, assisted by a Vice-Chairman, the main secretary, and six deputies. These deputies are Deputy of Research, Education, and Development; Deputy Access to Capital; Deputy for Infrastructure; Deputy of Marketing; Deputy for Intellectual Property and Regulation Facilitation; and Deputy Relationship between Institutions and Territories.
Bekraf has a vision of building Indonesia into one of the world’s economic forces in the creative economy in 2030. To achieve that vision, Bekraf designed six major missions, namely:
- Unite all of Indonesia’s assets and creative potential to achieve an independent creative economy.
- Creating a conducive climate for the development of creative industries.
- Encourage innovation in the creative field that has value- added and competitiveness in the international world.
- Open the insight and appreciation of the community on all aspects related to the creative economy.
- Building awareness and appreciation of intellectual property rights, including legal protection of copyright.
- Design and implement specific strategies to place Indonesia on the world’s creative economy map.
Bekraf also stipulates that there are 16 sub-sectors of creative industries that are the focus to be managed and developed. Each deputy then translates the vision and mission above through various excellent programs that can be implemented in the context of the 16 sub-sectors. The creation of Bekraf is the government’s optimism that the creative economy will surely become the backbone of the national economy. This is the beginning of a new milestone of Indonesia’s creative economy.
Indonesia believes that it is the time for global community to take up and seriously discuss creative economy’s opportunities and challenges. Indonesia also recognize the cross-cutting nature of this issue with other relevant global issues discussed at the multilateral fora and/or international organizations such as the United Nations, WIPO, G20, WEF and MIKTA.
Due to the emergence of the demand on partnership and collaboration between countries in identifying and increasing the awareness on the creative industry strategy importance, Indonesia Government through Indonesia Agency for Creative Economy initiated an international level conference which is called World Conference on Creative Economy (WCCE).
Indonesia is planning to hold the first ever “World Conference on Creative Economy” (WCCE), that will involve multi-stakeholders, consisting of representatives from governments, private sectors, think-tanks, civil society, international organizations, as well as media and experts in this area. The theme of the WCCE is “Inclusively Creative” that will discuss five main issues, namely social cohesion, regulations, marketing, ecosystem, and financing.
“Inclusively Creative” derives from our belief that the creative industry has brought a new era of businesses. It is no longer exclusive for those with huge capital, but has established a level playing field for everyone to take part in the emerging economy. Geographical area also ceases to be a barrier, as the internet and other emerging technologies enable talents from all around the world to collaborate and work together.
The World Conference on Creative Economy itself is a conference that will discuss issues and challenges on creative economy. Indonesia government with the world citizens will discuss the new approximation and coherent for analyst the main problem including the politic diplomacy to prevent and solve the conflict and also increase the inclusivity between the stakeholders’ importance.
WCCE will be attended by the creative economy stakeholders from many countries who represent various regions in this world. Beside the participants that represent the countries, there will be participants that represent international organization such as WIPO, UNCTAD ITC, etc. Those stakeholders along with academicians, business, community, bureaucracy and media backgrounds will attend WCCE on 6 – 8 November 2018 at Bali Nusa Dua Convention Centre (BNDCC).
With the “Inclusively Creative” theme, WCCE will discuss five main issues, namely social cohesion, regulations, marketing, ecosystem, and financing. The five main issues are the result from Preparatory Meeting towards World Conference on Creative Economy that was held on 4-7 December 2017 in Bandung with more than 100 participants who represent countries, international organizations, academicians, media and private sectors. This Preparatory Meeting was made to bring in the general agenda as the tool to create inclusive creative economy.
The Preparatory Meeting Towards World Conference on Creative Economy has declared Chair’s Summary document that contain of five elements to be discussed further on WCCE, they are:
- The Butterfly Effect: Social Impacts of Creative Economy (Social Cohesion)
This panel discussed how creative economy can provide equal opportunities for all, how cross-cultural exchanges through creative economy reinforce social cohesion that unite people, and how the internet of things (IoT), among contemporary digital changes, can help tear down barriers for entrepreneurship.
- Coming up with the right creative regulations
The second panel focused on regulatory frameworks dedicated to creating an enabling environment for creative economy, and on protection and promotion of intellectual property and supporting financing system.
- Making the Offer that Creative Industry Can not Refuse
The panel discussed the potential of untapped markets and effective marketing strategies.
- Taking the Creative Economy Ecosystem and Enterprises to New Height
The panel discussed the role of small and medium enterprises, including startups, in the development of creative economy. It identified their values, their constraints and the need to create enabling environment (such as through creative cities) and provide necessary support for the talents through trainings and capacity building.
- Outlining the Future of Creative Economy
Creative economy has brought a new era of inclusive business that provides equal opportunity to all stakeholders. It also bridges communication and understanding between countries and cultures. With the growth of technology and increasing incomes from emerging economies, it is apparent that the creative economy will become the future of the global economy.